Learning how to support an integrated workforce | 18 January 2023

The Good Governance Institute (GGI) has partnered up with MaST Evolution – specialists in creating innovative, engaging methods of achieving change – to explore how to better support an integrated workforce.

The success of integrated care systems, especially in the first year, will be hugely contingent on how they communicate, engage with and support a vast workforce spread across many partner organisations on their mission, purpose and priorities.

A lot of focus so far has been on system leadership and with people and communities but engagement with ICB and system partner workforce will be critical to ensuring the ICS has the best platform for achieving its key aims.

Join us and a panel of experts as we explore this topic, chaired by Cathy Elliot, Chair, West Yorkshire ICB:

• Admiral Sir George Zambellas CB DSC ADC
• Edna Boampong, Director of Communications and Engagement, Shropshire, Telford and Wrekin Integrated Care System
• Katy Baboulene D. Couns Psych, Clinical Director, Psychology Sussex Ltd
• Francesca Hunt, Co-owner and Managing Director, MaST Evolution

Speaker bios:

Admiral Sir George Zambellas CB DSC ADC

George Zambellas was educated in Zimbabwe, and at Stowe and Southampton University, graduating in Aeronautical and Astronautical Engineering. He joined the Royal Navy in 1980 from the aerospace industry and qualified as a pilot in 1982. He flew three tours in different helicopter types, serving in carriers and frigates. After staff training in 1990, and a brief spell as a corporate planner, he commanded the mine hunter HMS Cattistock. In 1993, he was posted to Northwood as a Fleet aviation operations officer before promotion in 1995 and command of the frigate HMS Argyll.

During the 1997/98 Strategic Defence Review, he served in the MOD Centre Staff, helping to shape the maritime case within defence’s tri-Service balance of investment. In 1999, as a Captain, he commanded HMS Chatham, which included Operation Palliser in Sierra Leone. In 2001 George Zambellas attended the Higher Command and Staff Course, and then became Deputy Flag Officer Sea Training, responsible for training Royal Navy and foreign warships and auxiliaries.

Between 2002 and 2004, as a Commodore, he was Principal Staff Officer to two Chiefs of the Defence Staff. In 2005 he commanded the Royal Navy’s Amphibious Task Group, overseeing the introduction of two new amphibious classes of ships, and the Bowman radio and data system into amphibious operational use. He and his staff supported Operation Highbrow, the evacuation of civilians from the Lebanon, in July 2006.

In 2006, as a Rear Admiral, he was appointed as Chief of Staff (Transformation), leading the change programme to design and deliver the Fleet’s new approach to the generation of maritime capability and support to operations. In 2007, he was Commander United Kingdom Maritime Force and, in October 2008, Chief of Staff (Operations) at the UK’s Permanent Joint Headquarters at Northwood. On promotion to Vice Admiral In January 2011, he was appointed Deputy Commander-in-Chief Fleet, Chief of Staff to the Navy Command Headquarters, and the Chief Naval Warfare Officer.

On promotion to Admiral in January 2012, George Zambellas became Commander, Allied Maritime Command Northwood, in which role he also discharged Full Command responsibilities as the Royal Navy’s Fleet Commander until November 2012. He was appointed KCB in 2012.

Sir George has been working with Francesca Hunt and Brian Mitchell at CrisisCast on Ministry of Defense Virtual Reality modules for cultural intelligence training for last two years.

Katy Baboulene D. Couns Psych, Clinical Director, Psychology Sussex Ltd

Kathy is a chartered Counselling Psychologist, an Associate Fellow of
the British Psychological Society and a recognised Gender Recognition Panel Specialist with over thirty years’ experience working with adults, adolescents and children.

Her specialism is in working with individuals experiencing severe and enduring mental health problems including psychosis, trauma, complex trauma, eating disorders, emotional regulation difficulties, personality and relationship difficulties – in addition to the most commonly experienced psychological difficulties such as depression and anxiety.

During her career, Kathy has completed several applied training including Mentalization-Based Treatment, Eye Movement Desensitisation and Reprocessing, Cognitive Analytica Therapy, Compassion Focussed Therapy and Cognitive Behavioural Therapy. Her Doctorate in Counselling Psychology was obtained on doctoral research into the experience of psychosis.

Katy has been in-house psychologist for the behavioural change element of CrisisCast’s deliveries and products since the founding of the company.

Cathy Elliott, Chair, West Yorkshire ICB

Cathy Elliott is the chair of the Integrated Care Board within West Yorkshire’s Health & Care Partnership which serves a diverse population of 2.4 million people.

Alongside this role Cathy has a Ministerial appointment with the Department for Transport as the independent Chair of a Community, Environment & Local Economy funding programme for High Speed 2 Ltd. Cathy is a social policy advisor, and has worked with a range of not-for-profit organisations, particularly the national Power to Change Trust and the international community foundation movement.

Cathy was previously NHS Trust chair of Bradford District Care FT and a NHS non-executive director in the Greater Manchester Integrated Care System, and prior to that Chief Executive of Community Foundations for Lancashire and Merseyside, alongside being a trustee of the national UK Community Foundations. Cathy is a Senior International Fellow of the City University of New York’s Centre on Philanthropy & Civil Society; a Clore Social Leadership Fellow; a post-graduate of Bayes Business School; a graduate of the University of Manchester; and is currently studying as a West Yorkshire Health Equity Fellow via the School of Public Health at University of Leeds.

Edna Boampong, Director of Communications and Engagement, Shropshire, Telford and Wrekin Integrated Care System

Edna is a multi-award-winning communications, behaviour change, and change management director with over 17 years of experience designing and leading strategic communication and engagement programmes, public health initiatives, stakeholder relations and transformation strategies.

Edna was the Interim Director of Communications for 18 months for the Cheshire and Merseyside Health and Care Partnership, the second largest ICS in the country before joining Shropshire, Telford and Wrekin. During this role she led substantial insight research aimed at gaining an in-depth understanding of the impact COVID-19 has had on ethnic minority communities across the Cheshire and Merseyside system, and their perceptions about the vaccination programme. These insights are now being used nationally to address vaccine hesitancy and support the development of services, communications activity and recovery strategies that will address the impacts on ethnic communities. This programme won three national awards in 2021, including a prestigious HSJ award.

She has designed and delivered a number of high-profile public consultations, including the Greater Manchester Healthier Together programme, which was proposing large-scale changes to acute hospital services.

Having led the communications, engagement, equality and diversity programmes for several significant change programmes across the Northwest, Edna is committed to taking positive steps to ensure fair and equitable access to services for all and reducing health inequalities.

In 2021, Edna was awarded 'Fellow' membership status by the Chartered Institute of Marketing (CIM). The CIM Fellowship is the highest-ranking member level and provides the ultimate recognition of Edna's career achievement within the communications and marketing field.

Francesca Hunt, Co-owner and Managing Director, MaST Evolution

Oxford University PPE BA (Hons) and MA graduate and Bristol Old Vic and Moscow Arts Theatre trained actor, Francesca worked at the BBC for 10 years and then spent 2 years in the US and Quebec leading a Network broadcast TV historical drama. Regular real-world criminal justice experience with enhanced DBS (previously CRB) clearance.

Francesca’s passion is for working in a team of people who have developed expertise in all walks of life and have gained a significant reputation for those skills, but who now want to use those resources to help us achieve lasting and valuable behaviour change.